The Lead Sales Engine That Runs Itself

The situation

Every lead meant looking up the homeowner by hand, texting contractors one at a time, sending a payment link manually, then emailing over the details. There was no way to prove a lead was worth buying without simply giving away the homeowner's contact info for free, and more than once, the same lead got sold to two different contractors, meaning an awkward refund and a frustrated client.

What we built

A fully automated pipeline that finds new leads, looks up the homeowner's contact details automatically, and texts contractors a locked "preview" that proves the lead is real and valuable, without revealing the contact info. The moment a contractor pays, the system unlocks the full details, texts them over instantly, and marks that lead "sold" everywhere else so it can never be pitched again.

How it works

1. 01New property leads come in and get run through a lookup service that finds the homeowner's phone number and email automatically.
2. 02Contractors in the area get a text with a "teaser" document, real enough to prove the lead is worth buying, with the actual contact details blacked out.
3. 03A contractor who wants the lead pays through a link in that same text message.
4. 04The instant payment clears, a second, complete document unlocks with the real contact details, gets texted straight over, and the lead is marked "sold" everywhere else so it can never be offered again.

The challenges we solved

• The contact lookup didn't always return a phone number or email for every homeowner, so the system had to handle those gaps gracefully instead of crashing the pipeline.
• Nothing could stop a contractor from getting the homeowner's contact info without paying first, so every preview had to prove the lead's value while keeping the actual contact details completely hidden until payment cleared.
• Payment and delivery had to stay in perfect sync. The instant a payment came in, the system had to match it to the exact right lead, unlock it, and mark it sold, with zero room for two contractors racing for the same lead.

The result

Leads now get sourced, pitched, sold, and delivered without anyone touching a keyboard, a marketplace that runs 24/7, has never double-sold a lead since launch, and doesn't leak a single contact detail before payment clears.